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‘Soft Life’ Goes Mainstream: How Gen Z’s Anti-Hustle Aesthetic Is Reshaping a $47B Wellness Market

‘Soft Life’ Goes Mainstream: How Gen Z’s Anti-Hustle Aesthetic Is Reshaping a $47B Wellness Market The alarm goes off at 5 a.m. You don’t answer it. That, in…

Columbus Breaks Ground on $220M Broadband Grid Expansion Targeting 47,000 Unconnected Households

Columbus Breaks Ground on $220M Broadband Grid Expansion Targeting 47,000 Unconnected Households For thousands of Columbus families, a reliable internet connection has meant the difference between …

Columbus Breaks Ground on $430M Fiber Backbone Expansion Targeting 60,000 Underserved Households by 2027

Columbus Breaks Ground on $430M Fiber Backbone Expansion Targeting 60,000 Underserved Households by 2027 For thousands of Columbus families, reliable high-speed internet has remained frustratingly …

The ‘Underconsumption Core’ Trend Has Brands Panicking — And Gen Z Spending Data Proves It’s Real

The ‘Underconsumption Core’ Trend Has Brands Panicking — And Gen Z Spending Data Proves It’s Real The most radical thing a Gen Z consumer can do in 2025…

UPS Teamsters Local 413 Files Grievance Over Columbus Hub Automation Rollout Affecting 340 Jobs

UPS Teamsters Local 413 Files Grievance Over Columbus Hub Automation Rollout Affecting 340 Jobs *By the Newsroom Staff* Key forces shaping UPS Teamsters Local 413 Files Grievance Over…

India’s AI Regulation Bill Sets 90-Day Compliance Deadline for Chatbot Makers — What It Means for OpenAI and Google

India’s AI Regulation Bill Sets 90-Day Compliance Deadline for Chatbot Makers — What It Means for OpenAI and Google The clock is ticking for every company selling AI…

Columbus Declares Infrastructure Emergency: $2.1B Water Main Crisis Threatens 340,000 Residents on East Side

Columbus Declares Infrastructure Emergency: $2.1B Water Main Crisis Threatens 340,000 Residents on East Side When a city declares an infrastructure emergency, it is admitting something it would rat…

The Cybersecurity Breach Nobody Talked About: How a Single Compromised API Key Exposed 14 Million Users Across 200 Apps

The Cybersecurity Breach Nobody Talked About: How a Single Compromised API Key Exposed 14 Million Users Across 200 Apps Your morning coffee app knows where you shop. Your…

‘Lore Dumping’ Is Gen Z’s New Intimacy Language — And Brands Are Paying $80K Per Post to Crack the Code

‘Lore Dumping’ Is Gen Z’s New Intimacy Language — And Brands Are Paying $80K Per Post to Crack the Code You’re three minutes into a video before you…

India’s AI Regulation Showdown: Why a $6.2B Tech Sector Is Bracing for the World’s Strictest Deepfake Laws

India’s AI Regulation Showdown: Why a $6.2B Tech Sector Is Bracing for the World’s Strictest Deepfake Laws Imagine a fabricated video of a sitting prime minister declaring war…

Jul 7, 2026 Read on Newsroom →

The ‘Soft Life’ Aesthetic Is Becoming a $4.2B Wellness Commerce Category — And Brands Are Racing to Own It

The ‘Soft Life’ Aesthetic Is Becoming a $4.2B Wellness Commerce Category — And Brands Are Racing to Own It What happens when a TikTok hashtag becomes a market…